Essays about: "thesis in green marketing and csr"

Found 5 essays containing the words thesis in green marketing and csr.

  1. 1. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  3. 2. Communicating Sustainable Initiatives: A quantitative study of the impact of using carbon offsetting claims in advertising to consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Duc Anh Bui; [2020]
    Keywords : carbon offsetting; sustainability; CSR; green marketing; advertising;

    Abstract : While carbon offsetting has been a common practice for companies as a method to mitigate their environmental impact, there has been relatively little theoretical research on whether the communication of it in advertising has an impact on consumers, and if yes, in what ways. This thesis aims to fill this research gap by testing the effects generated from using carbon offsetting claims in advertising to consumers. READ MORE

  4. 3. Is there a Market Demand for Green Due Diligence?

    University essay from Lunds universitet/Produktionsekonomi

    Author : Hanna Berntsson; Lovisa Svensson; [2012]
    Keywords : Acquisitions; Green Due Diligence; Sustainability Measures; Transaction Services; Technology and Engineering;

    Abstract : During 2011, ÅF launched a service called Green Business Screening (GBS) that provides a situation analysis of the overall environmental performance of a company. The model measures a company’s external and internal environmental integration and evaluates sustainability work through ten categories within a company, where the focus changes from internal categories to external categories. READ MORE

  5. 4. Going Green – Entering a Judicial Grey Zone? Corporate Social Responsibility and the Shipping Business

    University essay from Lunds universitet/Juridiska institutionen

    Author : Christina Holmgren; [2010]
    Keywords : Maritime Law; Law and Political Science;

    Abstract : Corporate Social Responsibility (CSR) has during the last decade become an increasingly relevant concept. Most Multinational Enterprises (MNEs) have formulated Corporate Codes of Conduct, and many have also joined international initiatives focusing on CSR, such as the United Nations Global Compact. READ MORE

  6. 5. Eco-labels: input or outcome of CSR? : A study made on three companies

    University essay from IHH, Företagsekonomi

    Author : Carolina Jonsson; Madeleine Jakobsson; Martin Johansson; [2008]
    Keywords : Eco-labels; Corporate Social Responsibility; CSR; Socially Responsible Business Practises; Sustainability; Environmental Marketing; Green Marketing; Miljömärkningar; Företags Samhällsansvar; CSR; Hållbarhet; Grön Marknadsföring;

    Abstract : Problem: The increased environmental awareness among people as well as businesses has led to the development of new concepts such as sustainable development and environ-mental marketing. One way of practising environmental marketing, which is based on the three principles social responsibility, holism and sustainability, is to use eco-labels on prod-ucts and services. READ MORE