Essays about: "thesis of business english"

Showing result 6 - 10 of 38 essays containing the words thesis of business english.

1. 6. Green Search Engine Usage - A Qualitative Study Exploring Why German Millennials Use the Green Search Engine Ecosia

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lea Zehendner; Michelle Cron; [2021]
   Keywords : Green Search Engine Usage; Ecosia; Pro-Environmental Behaviour; Green Consumerism; Digital Green Consumerism; Business and Economics;

   Abstract : Aim: The aim of this study is to explore why German millennials use the green search engine Ecosia, as the organisation is experiencing considerable growth in Germany. Theoretical Perspectives: This thesis adopts well-established theories such as the Theory of Planned Behaviour, the Value-Belief-Norm Theory, and the Social Influence Theory. READ MORE

3. 7. Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alessandro Solmi; Peter Moane; [2021]
   Keywords : Brand Extensions; Engagement; Interaction; Supporters; Football clubs; Business and Economics;

   Abstract : Title: Supporting the Cause: How Can Football Supporters Engage with a Club’s Brand Extensions Seminar Date: June 4th, 2020 Course: BUSN39: Degree Project in Global Marketing Authors: Peter Moane and Alessandro Solmi Supervisor: Ekaterini Drosou Thesis Purpose: This research aims at understanding what English supporters of football teams with a small fan base deem important in order to buy, engage or interact with the brand extensions put in place by their favourite club, thereby contributing to the club’s revenue. Methodology: The thesis adopts a relativist ontology and a social-constructionist epistemology, which induced authors to choose a qualitative method and an abductive approach. READ MORE

4. 8. Conclusion of Contract in China's New Civil Code - A comparative study in relation to China’s New Civil Code

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Rasmus Svensson; [2021]
   Keywords : China s New Civil Code; Conclusion of Contracts in China; A comparative study in relation to China s New Civil Code; Chinese contract law; Law and Political Science;

   Abstract : China has adopted a new Civil Code, which is a newly updated and modern legislation. The Code consists of seven parts, and the part regarding contracts consists of 526 articles, which is the most significant part of all seven. Technological development all over the world has changed the way how contracts are concluded. READ MORE

5. 9. From Conversation to Action : Perceptions and Practices of Allyship in aSwedish Workplace Context

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Laksana Baskaran; Emelie Jin; [2021]
   Keywords : Allyship; Diversity Management; D I; Global Organizations; Workplace Allyship; Training; Discrimination; Cross-cultural DM; Sweden; United States; Allyship; Diversity management; Mångfald och Inkludering; Globala organisationer; Utbildning; Diskriminering; Tvärkulturell DM; Sverige; USA;

   Abstract : Motivated by laws and regulations, moral grounds or the potential business advantages a more diverse workforce might bring, Diversity Management has become an ubiquitous part of organizational practices. Still, minorities are regularly exposed to social and structural discrimination at their workplaces. READ MORE

6. 10. Calling Bullshit: A Study on Pseudo-Profound Bullshit in a Business Context

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Eva Klocke; Christopher Kuo; [2020]
   Keywords : pseudo-profound bullshit; judgment and decision making; fluency; familiarity; bullshit receptivity;

   Abstract : The global concern for fake news, pseudo-science, and conspiracy theories is growing, fueling research on why individuals are receptive to this kind of information as well as on the factors that contribute to this phenomenon. Pseudo-profound bullshit, which is randomly generated and designed to impress without any regard for the truth, has become a relevant field of research in this regard. READ MORE