Essays about: "thesis on customer service in the banking industry"

Showing result 1 - 5 of 17 essays containing the words thesis on customer service in the banking industry.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

3. 2. The sudden rise of neobanks and the threat it poses upon the traditional banking system.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Victor Lindström; Olof Nilsson; [2023]
   Keywords : ;

   Abstract : The aim of this paper is to investigate the emergence of neobanks in the financial services industry, and whether they pose a threat to traditional banks. To successfully answer this, gaps in previous research and studies were examined to generate three research questions. READ MORE

4. 3. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

   University essay from Göteborgs universitet/Graduate School

   Author : Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
   Keywords : Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

   Abstract : This study examines how two banks with different digital strategies and customer interaction approaches propose value propositions. Digitalization is reshaping industrial fundamentals as well as leading to changes in the value proposition of companies’ business models. READ MORE

5. 4. User Experience and Its Importance in Banking Software: A Study of User Experience During Development

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Majlinda Haziri; [2019]
   Keywords : User Experience UX ; Front-End Framework; Model- View-Controller MVC ; Web Client; User Interface UI ; Technology and Engineering;

   Abstract : This study was conducted to provide an explanation as to why user experience is important when designing software, specifically for a banking company undergoing a complete redesign of their banking client. Neglecting the user experience design in the development of any application or webpage can lead to user frustration and abandonment. READ MORE

6. 5. The Era of Artificial Intelligence in Swedish Banking : Exploring Customer Attitudes Towards AI as a Substitute to Brick and Mortar Offices

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Isabel Bergström Stacey; Philip Svenningsson; Anton Thoresson; [2018]
   Keywords : Online Banking; Artificial Intelligence; Brick and Mortar Offices; Customer Service; Swedish Banking Industry; Customer Attitudes; Technology Acceptance Model;

   Abstract : Background: The wave of Artificial Intelligence (AI) is marching on, replacing jobs and traditional services, and is predicted to be one of the biggest marketing trends in the close future. Four of the major Swedish banks have started to implement AI as a customer service channel. READ MORE