Essays about: "to describe a business environment"

Showing result 11 - 15 of 106 essays containing the words to describe a business environment.

1. 11. Hanging by a Thread

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Louise Ljungälv; Maja Sjöblom; [2021]
   Keywords : Strategic decision-making; Sensemaking; COVID-19; Crisis; Restaurant industry;

   Abstract : Out of the blue, the pandemic hit the, at the time, prosperous restaurant industry (RI) and imposed unprecedented challenges to encounter. The ambiguity of the environment in which decision-makers now operated in, did not comply with the old rules as it by tradition depends on a flow of visitors, long opening hours and gathering of humans, sparking an increase in sensemaking (SM). READ MORE

3. 12. The Social Media Identity : An exploratory study on how Swedish companies conducts marketing on international social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Reuben Edenkrantz; Edvin Holpers; [2021]
   Keywords : Social media marketing strategies; International platforms; Utilisation; Adaptation;

   Abstract : The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made information accessible and connectivity simpler and more profound. In conjunction with digitalising our lives, a new medium within the digital world has risen to such prominence that it is now a factor of constant influence upon us and our environment, social media. READ MORE

4. 13. How to create a service-oriented company when going through a technology shift

   University essay from Lunds universitet/Produktionsekonomi

   Author : Markus Nilsson; [2021]
   Keywords : Technology shift; servitization; electrification; offer; business model; resources and capabilities.; Technology and Engineering;

   Abstract : Technical advancements and changes to the environment imply that industries may experience technology shifts. During those times, mature manufacturing companies are vulnerable, and it is of outmost importance they can respond to the new circumstances. READ MORE

5. 14. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
   Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

   Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

6. 15. Sustainable Business Models in Start-ups : The process of creating and implementing SBMs successfully

   University essay from Umeå universitet/Företagsekonomi

   Author : Agnes Sandsjö; Emelie Wiklund; [2020]
   Keywords : Sustainability; Start-ups; The Lean Start-up Framework; Triple Layered Business Model Canvas; Sustainable Business Model;

   Abstract : Sustainability issues have been a popular and important topic on the world’s agenda the recent years, which has caused businesses to follow the policies of operating more sustainable. One of the latest introduced guidelines is the Global Goals imposed by the United Nations to be met by 2030. READ MORE