Essays about: "tourism marketing aspects"

Showing result 11 - 15 of 18 essays containing the words tourism marketing aspects.

  1. 11. Mobility and Bounding the Traveling Imagination: A Cultural Analysis of Visiting Friends and Relatives Tourism

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Michael Humbracht; [2012]
    Keywords : Mobility; VFR Tourism; Hospitality; Migration; Globalization; Tourism Marketing; Co-creating experiences; Cultural Sciences;

    Abstract : Tourism can be a difficult form of travel to define. In order to make working with tourism easier, the tourism industry often uses criteria and definitions that can limit understandings of tourism. An example is an often-common view in the tourism industry of visiting friends and relative (VFR) as unimportant. READ MORE

  3. 12. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden

    University essay from Institutionen för ekonomi och företagande

    Author : Katharina Sonnleitner; [2011]
    Keywords : destination image; destination marketing; destination branding; Austrian National Tourist Office;

    Abstract : In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. READ MORE

  4. 13. Have we arrived yet? : Ecotourism operators managing dilemmas in Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Kristina Axheim; Jessie Kit Wah Ng; [2009]
    Keywords : Ecotourism; ecotourism operators; dilemma; three perspectives; eco-tour;

    Abstract : The concern for the environment and social aspects have been highlighting in the concept of ecotourism. Tourism is a growing industry, where ecotourism is one of the fastest growing components in tourism today. READ MORE

  5. 14. COUNTRY IMAGE AND ITS EFFECTS IN PROMOTING A TOURIST DESTINATION

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : MAURICE NDALAHWA MARSHALLS; [2007]
    Keywords : Image; Destinations; Promotion; Tourisim;

    Abstract : The effects of country image on a tourist destination. The case in point South Africa’s image has suffered largely from its derogatory history. With an alarming increase of crime and terrorism activities, tourists are averse to travel to destinations curbed with the image problems. READ MORE

  6. 15. Marketing Analysis and Business Evaluation - : Marketing for a new firm Resort Västra Lägern

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Xuying Xie; [2007]
    Keywords : Marketing mix; SWOT analysis; Entrepreneurship; Tourism and recreation industry; Sweden;

    Abstract : Hospitality, tourism and leisure are industry sectors where different factors impinge together to provide a unique marketing context. The importance of concept intangibles, their significance to life-style and cultural preferences of customers in themselves represent a major challenge. READ MORE