Essays about: "tourism marketing aspects"
Showing result 16 - 18 of 18 essays containing the words tourism marketing aspects.
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16. Encouraging Innovation in Sustainable Tourism Development- The case of the Øresund Region
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Innovation is commongly discussed from the perspective of the manufacturing industry. Innovations can be the profitable market introduction of novelties, including new products, improved production techniques and logistics, or new ways of marketing and communication. Innovation can also be used to describe organisational and relational changes. READ MORE
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17. Attracting Chinese Tourism : How Sweden can gain a larger share of the Chinese outbound tourism
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : The Chinese outbound tourism is expected to boost within a near future. Recently the market has been very closed due to legislation but as China develops and people are getting richer the demand for travelling abroad increases and the government has to let go of the regulations. READ MORE
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18. Indigenous tourism destination development The case of Sami peoples in Sweden
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Indigenous tourism is a vehicle of sustainable development for indigenous people. However, as the increase in the exposure to a westernized rationale along with tourism development, indigenous tourism development may result in the degradation of indigenous culture. READ MORE
