Essays about: "tourism marketing aspects"

Showing result 6 - 10 of 18 essays containing the words tourism marketing aspects.

  1. 6. If you book on your own, you travel on your own

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Miccis Lilliefelth; Lovisa Borssén Myrén; [2017]
    Keywords : Digitalisering; resebyråer; personlig service; konkurrens; kundmedverkan och sociala medier;

    Abstract : Syfte och forskningsfrågor   Syftet med uppsatsen är att undersöka hur resebyråer möter konsumenters behov i det digitala samhället som präglas av en hård konkurrens. Vi vill också klargöra hur resebyråer konkurrerar i en ny konkurrensmiljö. READ MORE

  3. 7. The local perspective of tourism development in Ticuantepe - Residents’ pre-perceptions of future tourism development in a Nicaraguan municipality

    University essay from Göteborgs universitet / Institutionen för ekonomi och samhälle

    Author : Niclas Elving; [2014-06-26]
    Keywords : Sustainable; tourism; development; impacts; community; participation; residents; perceptions; Ticuantepe; Nicaragua;

    Abstract : Nicaraguan tourism has accelerated with more than 300 % over the last 15 years and this increase can make sustainable tourism, which nowadays is highly recommended in tourism studies, more difficult to achieve. One reason for this is suggested to be that a too fast tourism development leads to insufficient time to use community participation in tourism planning, something that is considered important in the aim for a sustainable tourism development. READ MORE

  4. 8. Marketing Sustainability in Charter Tourism : The Influence of Brands, Eco-Labels and their Combination on the Swedish Charter Tourist´s Decision Making

    University essay from Umeå universitet/Företagsekonomi

    Author : Anders Reje; Elena Dreger; [2014]
    Keywords : Charter Tourism; Sustainability Marketing; Eco-Tourism; Tourism Branding; Eco- Labelling; Co-Branding; Service Marketing; Consumer Decision Making; Conjoint Analysis;

    Abstract : Tourism as one of the biggest industries in the world has been changing continuously and rapidly. The publishing of the Brundtland Report in 1987 has accelerated the discussion about combining economic, social and environmental factors – the so-called triple-bottom line – in order to secure long-term sustainable living conditions on a finite planet for both business and society. READ MORE

  5. 9. Cross-cultural differences in marketing communications : The Importance of cross-cultural differences in the marketing communications: Investigated in Central and Eastern Europe.

    University essay from Avdelningen för företagsekonomi

    Author : Petra Svobodova; Anna Gnyria; [2013]
    Keywords : marketing communications; cross-cultural perspective; marketing communication mix; tourism; e-marketing; communication tools; communication media;

    Abstract : Despite the globalization and cultures’ convergence, it is scholarly recognized that cross-cultural issues are important in a business context, especially for companies extending their activities internationally. However, existing theory does not provide an explicit answer of how cultural differences between countries influence customers’ perception of different aspects of marketing communication mix. READ MORE

  6. 10. The Role of Meeting Meals in Destination Image: Examples from the West of Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Elena Lvova; [2012-07-12]
    Keywords : meeting meals; destination image; food tourism; business travel; Nordic cuisine; Sweden;

    Abstract : To date, food aspects in leisure tourism have been studied extensively, while in business travel, by contrast, the role of meals has been largely neglected both in academia and in business. Recent trends suggest that meals served at professional meetings (e.g. conferences, congresses, exhibitions, trade fairs, etc. READ MORE