Essays about: "trust business"

Showing result 21 - 25 of 719 essays containing the words trust business.

1. 21. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

3. 22. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

4. 23. Exploring the Influence of Organizational Trust in Post-merger Integration Processes : A Multiple Case Study of Family Businesses

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Sandra Gasser; Anna-Maria Mirkovic; [2023]
   Keywords : Mergers Acquisitions; Family Businesses; Organizational Trust; Post-merger Integration Processes;

   Abstract : Background: In recent years, there has been an increasing recognition of the significance of mergers and acquisitions (M&As) involving family businesses, highlighting their pivotal role in the business landscape. Notably, in the M&A literature, the issue of employees’ trust in the organization emerges as a crucial component in facilitating a successful post-M&A integration. READ MORE

5. 24. The Influence of Blockchain Technology on Swedish Consumers’ Purchase Intention of Eco-Friendly Clothing Products : A Cross-Sectional Study

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Isak Klerck; Oliver Perttunen; [2023]
   Keywords : greenwashing; environmental awareness; attitudes; BCT; clothing;

   Abstract : Consumers are increasingly becoming more sustainable and strive towards making sustainable actions and purchases. As a response, companies attempt to follow this trend by offering sustainable and eco-friendly products and services, however, this has increased the tendency of greenwashing techniques. READ MORE

6. 25. Audit Firm Culture & Audit Quality : Qualitative Study – Sri Lankan Context

   University essay from Umeå universitet/Företagsekonomi

   Author : Nimesh Fernando; Ashoka Pradeep Kumara; [2023]
   Keywords : Audit Firm Culture; Audit Quality; Sri Lanka; Ethics; Professionalism; Work life Balance; Technology; Remuneration; Regulatory Influence;

   Abstract : The purpose of the study is to understand the complex relationship between audit firm culture and audit quality within the unique context of Sri Lanka. Solely dependent on insights provided by a group of auditors the research identifies key factors that influence the culture of audit firms and its impact on the quality of audit services. READ MORE