Essays about: "variable data printing"

Found 2 essays containing the words variable data printing.

1. 1. Personalized Communications : A Cross Media tool for the future

   University essay from Grafisk teknik

   Author : Jennie Berglund; Magdalena Forsberg; [2010]
   Keywords : personalization; PODi; content analysis; cross media; marketing; response rate; ROI; variable data printing; database; campaign; media channels;

   Abstract : Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of marketing messages and gets the recipients attention. READ MORE

3. 2. Screening Web Breaks in a Pressroom by Soft Computing

   University essay from Sektionen för Informationsvetenskap, Data– och Elektroteknik (IDE)

   Author : Alzghoul Ahmad; [2008]
   Keywords : Printing press; Support vector machine; Web break; Genetic search; Data mining;

   Abstract : Web breaks are considered as one of the most significant runnability problems in a pressroom. This work concerns the analysis of relation between various parameters (variables) characterizing the paper, printing press, the printing process and the web break occurrence. READ MORE