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Found 5 essays matching the above criteria.

  1. 1. The Country of Ownership Paradox

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nora Varga; Fengge Zhao; [2016]
    Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE

  3. 2. Entering the Chinese e-merging market : A single case study of buisness model adjustment

    University essay from Företagsekonomi

    Author : Hanna Byhlin; Emma Holm; [2012]
    Keywords : business model; business model change; new market entry; China;

    Abstract : Business model is a concept that has gained increasing attention in recent years. It is seen as a firm’s ticket to success and has been studied by researchers and managers alike to find the ultimate template for prosperity. READ MORE

  4. 3. What matters in the regional competitiveness of the tourism in China? A case study of Yunnan & Zhejiang Provinces based on Porter’s diamond model

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Lin Wang; [2010]
    Keywords : Tourism; regional development; clusters; Porter’s diamond model; Business and Economics;

    Abstract : This research presents a case study of the tourism development in China in Yunnan & Zhejiang Provinces. Yunnan is a typical western under-developed province famous for the minorities’ culture and tourism resources, especially natural subtropical and tropical landscape. READ MORE

  5. 4. What to do with the Chinese?

    University essay from Sektionen för Hälsa och Samhälle

    Author : Carl Jansson; Karl Lemoine; [2010]
    Keywords : Cross-cultural management; Eastern employees; motivation; cultural differences; China;

    Abstract : Today, the Peoples Republic of China (PRC) is a fast growing economy, which is still in a developing phase. According to this fact, many Western companies are expanding and establishing in China nowadays. READ MORE

  6. 5. The Impact of Culture on Consumers' Propensity to Innovate and Susceptibility to Interpersonal Influences

    University essay from Handelshögskolan vid Umeå universitet

    Author : Jie Liu; Dongmi Wu; [2007]
    Keywords : culture;

    Abstract : ABSTRACT The increasing globalization of business provides a compelling reason for understanding the cultural context of consumer behaviour. Our thesis investigates the impact of culture on consumers’ propensity to innovate and consumers’ susceptibility to interpersonal influence that is divided into normative interpersonal influences and informational interpersonal influences. READ MORE