Essays about: "what are the core marketing concepts"

Showing result 1 - 5 of 6 essays containing the words what are the core marketing concepts.

  1. 1. Practicing the Resource Based View: Learning to Play the Song of “Theory in Practice”; A reflective case study on the challenges of formulating an expansion strategy through the lens of the resource based view

    University essay from Göteborgs universitet/Graduate School

    Author : Albin Gustavsson; Jonathan Johansson; [2016-09-29]
    Keywords : ;

    Abstract : Background and Problem: The resource based view (RBV) has been a central paradigm within management research for more than two decades and it is an accepted theory used to analyze differences in firm performance as well as strategy formulation. However, the RBV has been accused of being too theoretical with practitioners finding it difficult to fully operationalize its concepts, making the RBV difficult to use in practice. READ MORE

  3. 2. Entrepreneurial Orientation in Marketing: An empirical study of small businesses in the Swedish fashion industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Justina Brazinskaite; Marcela Durand; [2014]
    Keywords : Competitive advantage.; Risk-taking; Proactiveness; Innovativeness; Entrepreneurial Orientation; Entrepreneurial Marketing; Small Businesses; Marketing; Business and Economics;

    Abstract : Entrepreneurial orientation (EO) can be defined as strategic processes encouraging entrepreneurial actions to support businesses in recognizing and exploiting new opportunities. Previous studies have shown that businesses with higher levels of EO, characterized through actions that are innovative, proactive and risk-affine, perform better than the ones that lack such orientation. READ MORE

  4. 3. Retailing In India-An Approach

    University essay from Göteborgs universitet/Graduate School

    Author : Nanda Kishore Balijepalli; [2010-06-23]
    Keywords : ;

    Abstract : Indian Retailing is the biggest economy generated sector in India, and the most emerging market in Asia, and other parts of the world. Indian retail market widely accepted around the world because of its quality, production and marketing strategies. The geographical and government sources were the back bones of strong retailing. READ MORE

  5. 4. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Emma Löfgren; Juan Li; [2010]
    Keywords : Brand Loyalty; Advertising;

    Abstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE

  6. 5. The Importance of Storytelling in Today's Business : A case study

    University essay from Institutionen för ekonomi

    Author : Eivor Erkas; Jennifer Baron; [2007]
    Keywords : brand identity; storytelling; communicative tool; communities;

    Abstract : Summary This thesis discusses the possibility for PERSONEC to use storytelling as a strategic communicative concept in its marketing to mediate the brand identity of its organisation. In the search for this, we have chosen to describe the concept of brand identity and storytelling as a draft for the construction of the brand. READ MORE