Essays about: "what is corporate identity"

Showing result 1 - 5 of 53 essays containing the words what is corporate identity.

1. 1. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
   Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

   Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

3. 2. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Hüsam; Linnéa Nordmark; [2023]
   Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

4. 3. Make America Green Again: Understanding Trumpism as it Relates to Environmental Injustice Legislation

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Brooke Moore; [2023]
   Keywords : Trumpism; Environmental Justice; Environmental Legislation; Framing Analysis; Earth and Environmental Sciences; Law and Political Science;

   Abstract : The United States is witnessing the emergence of what has popularly been coined Trumpism – a new conservatism inspired by the administration of Donald J. Trump, however, extending beyond to other far-right politicians. READ MORE

5. 4. Leaving Wonderland - An investigation of capitalist visual culture in public spaces through design in relation to female sexuality

   University essay from Göteborgs universitet/HDK-Valand - Högskolan för konst och design

   Author : Gréta Balog; [2023]
   Keywords : capitalism; patriarchy; female sexuality; perfectionism; visual culture; public spaces; feminist design; critical design;

   Abstract : Capitalist visual culture in public spaces have a significant impact on female sexuality by perpetuating unrealistic, sexualizing and objectifying representations of women. Visual media such as advertising, branding, and other forms of corporate messaging are used to promote the ideas and values of capitalism. READ MORE

6. 5. What affects what and what affects that? : A quantitative study on risk and uncertainty’s influence on change in strategic decision making and the moderating role of corporate governance mechanisms.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lucas Farbotko; Jonatan Ödéen; [2023]
   Keywords : Risk; uncertainty; strategic decisions; corporate governance; corporate governance mechanisms; moderating effects;

   Abstract : Background: Risk and uncertainty as a concept resides in unknown results and uncertainties with the ability of affecting firms. With its ability to affect, comes the necessity for firms to adapt in its corporate strategic decision making. Corporate governance in its broad terms has been shown to impact strategic decision making. READ MORE