Essays about: "Linnéa Nordmark"
Found 2 essays containing the words Linnéa Nordmark.
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1. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE
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2. Strategic Orientations and Brand Portfolio Management – A FMCG Case Study
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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