Essays about: "what is marketing communications"
Showing result 1 - 5 of 49 essays containing the words what is marketing communications.
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1. IDENTITY & TECHNO-UTOPIANISM. A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries.
University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikationAbstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE
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2. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry
University essay from Umeå universitet/FöretagsekonomiAbstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE
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3. Fashion marketing's role in purchase pressure
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. READ MORE
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4. Shopping Centers in Change: : A multiple case study of shopping centers´ communications strategies during a social crisis
University essay from Högskolan i HalmstadAbstract : The emergence of covid-19 resulted in a new way of living for the whole world. One of the areas that would come to be highly affected was the retail industry and more specifically shopping centers. The advice given by the government to citizens regarding the spread of the virus urged people to limit their time spent in public places. READ MORE
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5. Holographic Communications Technologies : A qualitative study on the ethical and\or legal challenges based on the stakeholders' perspectives
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Holographic communications technologies are a new digital technology being currently developed by companies to be available to the public in the near future. Through holographic communications technologies, the image of one user located in one place can be captured with special equipment from different angles, so that its three-dimensional depiction is created realistically. READ MORE