Essays about: "women fashion"

Showing result 21 - 25 of 86 essays containing the words women fashion.

  1. 21. Is store death upon us? : Investigating the importance of sensory marketing in the swedish fashion retail industry among women

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Petra Olgrim; Ronja Karlsson; [2021]
    Keywords : Sensory Marketing; Atmospherics; Swedish Female Buying Behavior; Customer Experience; Physical Stores;

    Abstract : This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. READ MORE

  3. 22. Fashion Beyond Sight : Perceptions of fashion and dress by visually impaired women in Finland

    University essay from Stockholms universitet/Modevetenskap

    Author : Mikko Kukkonen; [2021]
    Keywords : non-visual fashion and dress; material culture; everyday embodiment; visually impaired people; habitus; field of fashion; aesthetic knowledge; diversity;

    Abstract : Understanding fashion and dress is frequently dictated by the sense of sight and the social fact of visibility. This thesis aims to explore the phenomenon of non-visual fashion and dress with a particular focus on visually impaired people and their bodies as a site of knowledge production. READ MORE

  4. 23. Is social media the new drug that generates impulse buying? : A quantitative study on social media´s effect on impulse buying regarding fashion products and if it differs between men and women in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lina Lennartsson; Adelina Zeka; [2021]
    Keywords : Impulse buying; Online impulse buying; Social media; Influencer marketing; Gender; Internal and external stimulus; Fashion products;

    Abstract : Social media is a phenomenon that is successively developing, and the usage is rising each day, which in turn has an impact on consumer behaviour. Hence, the new attributes that social media provides, both for businesses and individuals, are affecting the way people are acting when making a purchase. READ MORE

  5. 24. Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elin Thorén; Gabriella Yngvesson; [2021]
    Keywords : Body Diversity; Instagram Advertising; Generation Y; Fast Fashion; Brand Attitudes; Purchase Intentions;

    Abstract : Background: As an effect of the growth of Instagram during the past few years, more brands have started to use this platform to communicate with their consumers, and a generation that has been shown to be particularly interesting for fast fashion brands, is Generation Y. During the past few years, a term called body-positivity has increased in popularity among social media platforms like Instagram, which purpose is to encourage exposure to different body types. READ MORE

  6. 25. Applying Similarity Condition Embedding Network to an industrial fashion dataset

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Viktor Törnegren; [2020]
    Keywords : ;

    Abstract : To create a fashionable outfit one needs to take into account several different similarity conditions between clothing items, such as season, colour, what kind of context the outfit is supposed worn in etc. This is of course a hard task for a human to do but an even harder task for a computer to solve. READ MORE