Exploring artificial intelligence bias : a comparative study of societal bias patterns in leading AI-powered chatbots.

Abstract: The development of artificial intelligence (AI) has revolutionised the way we interact with technology and each other, both in society and in professional careers. Although they come with great potential for productivity and automation, AI systems have been found to exhibit biases that reflect and perpetuate existing societal inequalities. With the recent rise of artificial intelligence tools exploiting the large language model (LLM) technology, such as ChatGPT, Bing Chat and Bard AI, this research project aims to investigate the extent of AI bias in said tools and explore its ethical implications. By reviewing and analysing responses to carefully crafted prompts generated by three different AI chatbot tools, the author will intend to determine whether the content generated by these tools indeed exhibits patterns of bias related to various social identities, as well as compare the extent to which such bias is present across all three tools. This study will contribute to the growing body of literature on AI ethics and inform efforts to develop more equitable and inclusive AI systems. By exploring the ethical dimensions of AI bias in selected LLMs, this research will shed light on the broader societal implications of AI and the role of technology in shaping our future.