Sustainability at Work: How Can Persuasive Design And User- Centered Methods be Used To Conciliate Sustainable Behavior and Work Goals? : A case Study

Abstract: Economic activity has a significant impact on the environment, which causes many issues. To reduce this impact, they must adopt more sustainable behaviors. Yet, environmental objectives often oppose their own goals. This thesis studies how companies can use designs thinking to meet their sustainability objectives and conciliate them with the personal goals of the company's employees. Through a case study, I analyzed action taken by two companies as well as literature on this topic. Based on this information, I used user-centered design and persuasive design to define guidelines to help companies solve the contradiction between sustainability and their own goals. These guidelines were implemented and tested through an interactive prototype. This thesis studies how vital context awareness and adaptability are, when trying to influence the employees’ behavior to become more sustainable in complex workplace environments.