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1. 1.

   University essay from IHH, Företagsekonomi; IHH, Nationalekonomi

   Author : Ali Haghighi Moghaddam; David Lantz; Alexander Gasparini; [2008]
   Keywords : internationalization; network; Swedish fashion industry; Frank Dandy;

   Abstract :                       Purpose:   The purpose of this thesis is to describe and to understand how a company within Swedish fashion industry, namely Frank Dandy, enters foreign mar-kets. Background:   The Swedish fashion industry, defined as SMEs who have produced world-wide recognized brands created by designers and visionaries, has got a lot of coverage in media recently for its success abroad. READ MORE