Essays about: "internationalization"

Showing result 1 - 5 of 571 essays containing the word internationalization.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  2. 2. The Motives behind Internationalization for Swedish Small and Medium Enterprises Within the Cleantech Industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Joanna Haraldsson; Andreas Törnblom; [2021-11-01]
    Keywords : cleantech; internationalization; small-medium enterprises SMEs ; motives; difficulties; the environmental movement;

    Abstract : For the last decades, environmental threats have been more present than ever before. This has resulted in a worldwide discussion on how environmental degradation can be prevented. Some science believes cleantech is a possible solution to reverse the negative emission trend, combined with political legislation. READ MORE

  3. 3. BORN DIGITALS A Multiple Case Study on the Internationalization Process of Nordic Healthtech Firms

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Carlson; Philippe Muller; [2021-06-29]
    Keywords : SME internationalization; Born Digitals; digitalized value chain; digital healthcare services; Nordic healthtech industry; internationalization speed; geographical expansions; networks;

    Abstract : The entrance of digital technologies has led to the emergence of Born Digital firms, who internationalize by digitalizing their value chain. Prior research on the internationalization process of small and medium-sized enterprises (SMEs) has to a large extent focused on the phenomenon of early and rapid internationalization due to technological innovations facilitating this process, as well as the importance of networks therein. READ MORE

  4. 4. CSR- leading the way or not? A comparative study about how CSR can influence SMEs internationalization process within the food industry

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Eurenius; Katarina Hedencrona; [2021-06-28]
    Keywords : SME Internationalization; CSR Strategy; International Market Selection IMS ; Entry Mode Selection EMS ;

    Abstract : Due to increased globalization and increased sustainability awareness, Small and Medium-Sized Enterprises (SMEs) have become increasingly internationalized, as well as more involved in addressing sustainability issues. Therefore, the aim of this paper is to examine how Corporate Social Responsibility (CSR) Strategy influences the internationalization process for SMEs operating within the food industry. READ MORE

  5. 5. Internationalization and business networks: From a network outsider to an insider A multiple case study in Rwanda

    University essay from Göteborgs universitet/Graduate School

    Author : Sandro Aničić; Erik Broström; [2021-06-28]
    Keywords : Business networks; Network facilitators; Network insidership; Africa; Rwanda;

    Abstract : Previous research on business networks has devoted considerable efforts towards studying their characteristics, dynamics and outcomes. However, it is unclear how a business goes from being an outsider to becoming an insider in a business network, and what the role of third-party network facilitators is in this endeavor. READ MORE