Essays about: "Alice Nittmar"

Found 1 essay containing the words Alice Nittmar.

  1. 1. The Face of an Influencer - Investigating the Effects of an Influencer's Face on Consumer Responses and Influencer Marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hedda Fehrm; Alice Nittmar; [2017]
    Keywords : Influencer marketing; faces; depictions of people; celebrity endorsement; consumer responses;

    Abstract : Influencer marketing is growing at a rapid speed as one of the hottest marketing trends in today's challenging media climate. As of now, little academic research exists on consumer responses to Influencer marketing and its effectiveness as a marketing strategy. READ MORE