Essays about: "Alice Svärdhagen"

Found 1 essay containing the words Alice Svärdhagen.

  1. 1. The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alice Svärdhagen; Anna Elísabet Sölvadóttir; [2023]
    Keywords : Emotions; Brand Communication; Storytelling; Brand Activism; Public; Social Sciences;

    Abstract : This thesis analyzes how the young public feels about communication efforts that seek to emotionally appeal to them, by investigating the example of brand activist campaigns. By applying narrative theory, the study examines how these campaigns are structured to evoke emotions and how the young public emotionally responds to them. READ MORE