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Found 4 essays matching the above criteria.

  1. 1. Towards a world of influencers: Exploring the relationship building dimensions of Influencer Marketing

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ann-Sofie Gustavsson; Arij Suleman Nasir; Sarvinoz Ishonova; [2018]
    Keywords : Influencer Marketing; Relationship Building; Social Media Influencers; Social Media Marketing;

    Abstract : Background The emergence of the Internet, and in particular social network sites, has led to the appearance of new powerful actors, i.e. Social Media Influencers, with the power to persuade their audience. This introduced a middleman in the company-consumer relationship and a new stakeholder to build relationships with. READ MORE

  3. 2. Förvildning i offentlig miljö : uppföljning av ett förvildningsprojekt i Sperlings hage

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Ann-Sofie Pellas; [2016]
    Keywords : förvildning; naturalisering; perenner; geofyter; naturlik plantering;

    Abstract : Perennplanteringar är uppskattade inslag i stadsbilden, ofta består de av statiska planteringar i klassiska rabatter, något som vanligtvis kräver mycket skötsel för att bibehållas. I en tid då många kommuner brottas med minskade anslag till skötsel finns skäl till att söka andra vägar till blomsterprakt både i hänsyn av kostnadseffektivitet men även av miljömässiga skäl. READ MORE

  4. 3. The Cultural Clashes of International Business-a Study of the Swedish and Polish Cooperation

    University essay from Institutionen för ekonomi

    Author : Ann Dahlqvist; Daniel Nackovski; Jenny Gustavsson; [2006]
    Keywords : ;

    Abstract : Trade between Swedish and Polish companies is constantly growing, which is why there is an increasing need for a universal strategy for Swedish business people on how to cope with the cultural differences of business. The aim of this dissertation is therefore to establish a strategy that might help Swedish business people when involving in relationships with Polish business people. READ MORE

  5. 4. Consumer Trust in E-commerce

    University essay from Institutionen för ekonomi

    Author : Malin Gustavsson; Ann-Marie Johansson; [2006]
    Keywords : ;

    Abstract : An often mentioned reason for consumers not purchasing from Internet vendors, is the lack of trust. The lack of physical clues and physical interaction in the online environment make it more difficult to establish trust with the consumers. So, it is important for companies to learn how to manage consumers’ trust in e-commerce. READ MORE