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1. 1. Service innovation in the pharmaceutical industry : How do existing value propositions restrict the adoption of new resources?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Johan Jansson; Anton Anhammer; [2021]
   Keywords : Service-dominant logic; service innovation; value proposition; practices; restrictions; digital resources; pharmaceutical industry.;

   Abstract : The topics of value propositions and service innovation have been highly interesting topics within service-dominant logic. Something that has not been studied in previous research, and the purpose of this thesis, is to investigate; how current value propositions restrict service innovation by restricting digital resource utilization. READ MORE