Essays about: "Bernhard Böhm"
Found 1 essay containing the words Bernhard Böhm.
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1. The downside of Fandom and Sponsorships - An empirical study of sports team rivalry and other negative sport sponsorship effects
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This study examines how sports team rivalry and other negative sport sponsorship effects can interfere with a successful sponsorship agreement between a sponsor and its sponsored object. The study consists of two sections, a quantitative, as well as a qualitative research part. READ MORE
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