Essays about: "comparison of Competitive Strategy"

Showing result 1 - 5 of 31 essays containing the words comparison of Competitive Strategy.

  1. 1. Analysing Competition Barriers for the Aftermarket : The Case of Volvo Cars’ Air Filter

    University essay from KTH/Industriell Management; KTH/Industriell Management

    Author : Daniel Ginzburg; Dennis Melin; [2018]
    Keywords : Competition barriers; Entry barriers; Aftermarket; Automotive; Air filter; Competitive strategy; Competition deterrence; Will fitters; Konkurrenshinder; Barriärer; Eftermarknad; Fordon; luftfilter; konkurrensstrategi;

    Abstract : Original equipment manufacturers (OEMs) spend plenty of resources in developing products and establishing a profitable market. This includes time-consuming investigations, costly research and development processes, as well as a great deal of risk-taking. READ MORE

  2. 2. Who Cares? : A Comparison of Consumer Perceptions of CSR Between Western and Eastern Europe

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rozelin Celik; Josefine Persson; Adam Tkáč; [2018]
    Keywords : CSR; consumer awareness; consumer perception; marketing strategies; international business strategy; purchase behaviour; Western Europe; post-communist; Eastern Europe;

    Abstract : Corporate Social Responsibility (CSR) is a topic that has been widely researched and is still a progressing and important subject to study. Many researchers have focused on the importance and risks of CSR but have been unsuccessful in conducting research that brings forth managerial implications regarding the challenges and complexity that comes from contextual differences. READ MORE

  3. 3. Digital Strategies and Strategic Alignment

    University essay from Lunds universitet/Produktionsekonomi

    Author : Sofia Karlsson; Frans Wåhlin; [2017]
    Keywords : Strategic Alignment; Digital Strategy; Strategic Alignment Model; Strategic Alignment Maturity Model; Digitalization; SMEs; Manufacturing Industry.; Technology and Engineering;

    Abstract : Increased digitalization and increased use of digital technologies in a multitude of applications affect companies and their environments. Adapting to the change is important to keep competitive advantage. READ MORE

  4. 4. The prosperity of Europe's MNO industry at the dawn of 5G - An empirical study on the performance and regulatory environment of mobile network operators in Europe

    University essay from Chalmers tekniska högskola/Institutionen för teknikens ekonomi och organisation

    Author : Magnús Már Guðjónsson; Ármann Óskarsson; [2017]
    Keywords : Mobile Network Operators; Telecommunications Policy; 5G; Competition Investment; Wireless Industry; ICT; EU Regulation;

    Abstract : The purpose of writing this paper was to analyze, empirically and from a regulatory perspective,the performance of European mobile operators to determine the critical factors influencing theindustry's future prosperity. European operators have been faced with strict competitionregulations and have seen diminishing revenues and margins, especially compared to otherdeveloped regions in the world. READ MORE

  5. 5. The Path to Persuasion: An investigation into how al-Shabab constructs their brand in their digital magazine Gaidi Mtaani

    University essay from Uppsala universitet/Informationssystem

    Author : Emilia Bulbeck; [2017]
    Keywords : al-Shabab; terrorism; digital magazines; branding; rhetoric;

    Abstract : Branding strategies are becoming increasingly important for terrorist organisations who need to take a more purposeful approach at imbuing aspirational associations to their organisations in order secure recruits and funds in an increasingly competitive environment. The creation and implication of these individual brands are further amplified through the sophisticated harnessing of ICT and digital media, where the harnessing of novel tactics and digital trends feed into the increasing use of branding. READ MORE