Essays about: "Ellen Gustavsson"

Found 1 essay containing the words Ellen Gustavsson.

  1. 1. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
    Keywords : Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

    Abstract : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). READ MORE