Essays about: "Erik Linnander Obermayer"

Found 1 essay containing the words Erik Linnander Obermayer.

  1. 1. A study of brand name and country of production congruity : A consumer study – assessed with the example of a Swedish luxury bed manufacturer

    University essay from Företagsekonomiska institutionen

    Author : Anna Ericsson; Erik Linnander Obermayer; [2013]
    Keywords : Perceived quality; country of origin; country of production; congruity; Swedish;

    Abstract : As companies become ever more globalised, manufacture firms choose to outsource production to lower labour cost countries. However, as studies have shown, such a relocation of production may lead to undesirably decreased quality perceptions by consumers as the brand origin and country of production are de-coupled. READ MORE