Essays about: "Business Discourse"

Showing result 1 - 5 of 164 essays containing the words Business Discourse.

  1. 1. Doing sustainability work in SMEs- Setting new standards, maintaining others’ - or navigating a middle way?

    University essay from Göteborgs universitet/Graduate School

    Author : Henrik Andersson; Matilda Möller; [2021-06-24]
    Keywords : Sustainability; Sustainability work; Sustainability work in SMEs; Institutional work; Institutional caretaker; Institutional entrepreneur; Institutional troublemaker; Paradox of embedded agency; Isomorphism;

    Abstract : Sustainability work is nowadays high on the agenda for businesses to deal with, and practicesfor how to enact sustainability have been established and institutionalized over time. However,larger companies have set the agenda for this debate, putting small and medium-sizedcompanies (SMEs) in the shadows. READ MORE

  2. 2. "PINKWASH THIS: Resisting the mainstreaming management of queer cultural heritage"

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Hanna Malmsten; [2021-02-03]
    Keywords : Queer Culture; Cultural Heritage; Pinkwashing; LGBTQIA ; Space; Resistance;

    Abstract : As Pride festivals around the world in 2019 celebrate the 50th anniversary of the Stonewall riots, the word pinkwashing is on the tip of many tongues. The question of whether or not political parties, business enterprises and authoritative institutions should have an obvious place in the celebrations is frequently discussed, considering Pride, at the start, was a demonstration for the rights of lgbtqia+ people. READ MORE

  3. 3. Working with Hand, Head, and Heart : A feminist critical discourse analysis of ‘Gender Equality as Smart Economics’

    University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

    Author : Julia Sundell; [2021]
    Keywords : ;

    Abstract : The objective of this thesis is to gain more knowledge about the usage of the ‘Gender Equality as Smart Economic’ discourse in corporate-led women’s empowerment initiatives. This discourse can be understood as a vocabulary for discussing the business case for women’s empowerment which has diffused from development institutions to states, NGOs and corporations through a wide range of initiatives, policies, advertisement campaigns and development and humanitarian campaigns. READ MORE

  4. 4. The Appropriation of Feminist Values in Multi-Level-Marketing Distribution Networks

    University essay from

    Author : Angelica Ferneborg; Marie Amminger; [2021]
    Keywords : Multi-Level Marketing; MLM-Networks; Femvertising; Feminist Media Theory; Relational Agency; Feminist Values; Critical Discourse Analysis;

    Abstract : The aim of this thesis is to investigate the communicative and discursive practices used by Multi-Level Marketing (MLM) networks when marketing their network to women as both a business opportunity and as a sisterhood, in order to start and contribute to the conversation regarding the relatively unsupervised communicative practices and their potential effects of MLM distribution networks. By conducting an extensive qualitative analysis on eighteen group call videos posted publicly on YouTube by affiliates of six different MLM networks, this thesis examines the marketing practices used to appropriate feminist values in order to recruit women and sell products. READ MORE

  5. 5. The SDG Framework as a navigator of Social Intrapreneurship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anja Wukisiewitsch; Jeremiah Westerlund; [2021]
    Keywords : Organisational sustainability; Sustainable Development; Social Intrapreneurs; Sustainable Development Goals SDG ; Business and Economics;

    Abstract : We aim to increase the understanding of how social intrapreneurs give meaning to their organisational sustainability engagements with a specific focus on the SDG framework. Research Question: “How do individuals assigned with the management of organisational sustainability initiatives give meaning to their engagements within the context of the SDG framework?”. READ MORE