Essays about: "Essi Oksanen"

Found 1 essay containing the words Essi Oksanen.

  1. 1. What is cool and who is in? : Finnish marketing communication practitioners on brandand clothing-related bullying among children, social responsibility and prevention activities

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Essi Oksanen; [2019]
    Keywords : branding; clothing; children; socialisation; bullying; social responsibility; marketing communications;

    Abstract : Background: In consumer culture, marketing communications is recognised as a communication system that shapes and provides resources for our understandings of the world. Arguably, those accounts channel and reproduce only dominant ideologies, which contributes to that understanding being narrow, by stigmatising those idiosyncrasies that exist beyond generally accepted norms of consumption. READ MORE