Essays about: "Gulraiz Yaqoob"

Found 1 essay containing the words Gulraiz Yaqoob.

  1. 1. Importance of shelf space : is shelf space equally important for the different product categories in grocery store (ICA Alidhem)?

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Gulraiz Yaqoob; Ammar Avais; [2010]
    Keywords : ;

    Abstract : The way consumers choose between different categories of grocery items on display at super markets depends on a number of behavior patterns and factors. The aim of this research was to know how consumer makes the selection in between the different product categories and how premier shelf space affects their decision making process. READ MORE