Essays about: "HENNES MAURITZ"

Showing result 11 - 14 of 14 essays containing the words HENNES MAURITZ.

  1. 11. Factors of branding : a Case Study of Hennes & Mauritz AB in China

    University essay from Institutionen för ekonomi

    Author : Jieying Wu; Lupeng Ye; [2009]
    Keywords : brand management; fashion; blog;

    Abstract : H&M has been in China for three years. The consumers in China are still enthusiastic with this brand when the first store in the capital city, Beijing. In this paper, we use the concept of brand identity and brand image and outline a conceptual model for understanding and studying the customer experience of H&M in China. READ MORE

  3. 12. Long-term CSR incentives at fashion chains in Sweden

    University essay from Företagsekonomiska institutionen

    Author : Stefan Persson; [2008]
    Keywords : Corporate social responsibility; CSR management; Collective commitment; Exclusive commitment;

    Abstract : In recent time the pressure on companies from groups like governments, regular citizens and media on taking its social responsibility has increased in rapid pace. This has led to increased interest from companies all over the world about social issues and the companies’ responsibility for these issues. READ MORE

  4. 13. An empirical study of the discounted cash flow model

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Martin Edsinger; Christian Stenberg; [2008]
    Keywords : corporate valuation; discounted cash flow model; free cash flow; valuation;

    Abstract : The purpose of this thesis is to compare the practical use of the DCF model with the theoretical recommendations. The empirical study is based on eight different DCF models performed by American, European and Nordic investment banks on the Swedish retail company Hennes & Mauritz (H&M). READ MORE

  5. 14. The Abolishment of WTO´s Textile Quotas : How is the Textile- and Clothing industry in Bangladesh Effected?

    University essay from Institutionen för ekonomi och företagande

    Author : Sandra Bylund; Martina Eriksson; [2006]
    Keywords : ;

    Abstract : On January 1st 2005 the long existing World Trade Organisation’s textile and clothing quotas were abolished. Experts predicted great losses for several developing nations, and foremost Bangladesh. A million jobs were predicted to be lost within the nation, and market shares were expected to be lost to the great winner of the abolishment, China. READ MORE