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1. 1. Linguistic Trust-Building Strategies in Swiss Banks’ Public Discourse: : A Diachronic Study of Annual Reports and Corporate Responsibility Reports from UBS and Credit Suisse

   University essay from Högskolan Dalarna/Engelska

   Author : Ilenia Tonetti; [2019]
   Keywords : Trustworthiness; Annual Reports; Corporate Responsibility Reports; framing; foregrounding;

   Abstract : To be perceived as trustworthy in the eyes of the stakeholders is one of the main assets of any successful firm, for a positive image will reflect positively on business. This study focuses on the analysis of trust-building strategies in Annual Reports (ARs) and Corporate Responsibility Reports (CRRs) of two Swiss banks, UBS and Credit Suisse. READ MORE