Essays about: "Innovation"

Showing result 1 - 5 of 4017 essays containing the word Innovation.

  1. 1. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    University essay from Göteborgs universitet/Graduate School

    Author : Sophie Längvik; Emma Wallander; [2021-07-09]
    Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Abstract : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. READ MORE

  2. 2. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    University essay from Göteborgs universitet/Graduate School

    Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

    Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

  3. 3. Barriers to Employee Involvement in Incremental Innovation at the Swedish Public Healthcare Organizations

    University essay from Göteborgs universitet/Graduate School

    Author : Erik Knutsson; Isak Lurie; [2021-07-09]
    Keywords : Swedish regions; Public Healthcare; Incremental innovation; Employee Empowerment; Bottom-up innovation; Diffusion of innovation;

    Abstract : Background and purpose: As public organizations are politically governed, the organizationshave traditionally been managed from a top-down perspective. Since knowledge intensiveorganizations have realized employees are the greatest assets, greater emphasis has been devotedtowards increased employee empowerment and their ability to contribute to the development oforganizations. READ MORE

  4. 4. FINTECH COMPANIES: INNOVATION, ALGORITHMS AND CUSTOMER CENTRIC PERSPECTIVE - A cross-sectional study on algorithmic trading in the Fintech industry

    University essay from Göteborgs universitet/Graduate School

    Author : Manfredo Recchia; [2021-07-08]
    Keywords : Fintech; Fintech innovation; Fintech business model; Algorithms; Algorithmic trading systems;

    Abstract : In the last years the financial sector has been subject to many changes, in particular since 2008financial crisis many customers started to appreciate new digital financial companies, insteadof traditional ones, that offer innovative solutions for financial services. In fact they are able tooffer more effective, efficient and less expensive services than traditional institutions. READ MORE

  5. 5. Measuring innovation project performance - a holistic study of current practices and implications in Swedish large-sized companies

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Martinsson; Madeleine Hammarstrand; [2021-07-08]
    Keywords : Innovation project performance measurement; Innovation metrics; Innovation projects; Measuring innovation; Innovation measurement challenges;

    Abstract : The field of innovation has gained increased attention in later years. As an enhancement forgrowth, innovation is of high importance for companies to pursue in order to stay competitive. READ MORE