Essays about: "Ira Schulte"

Found 1 essay containing the words Ira Schulte.

  1. 1. Circularity in Outdoor Textile Brands - Examining the Integration of Brand Identity, Management Actions, and Communication Strategies for Sustainability

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ira Schulte; Irene Ferrari; [2023]
    Keywords : Circular economy; outdoor textile brands; brand identity; communication strategy; Business and Economics;

    Abstract : Purpose: The purpose of this research was to investigate how outdoor textile brands align their brand bdentity with their management actions and communication to become more circular. It was as a consequence explored how communication strategies of outdoor brands align with their management decision and how management actions push the transition of a brand towards more circularity. READ MORE