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1. 1. Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME

   University essay from Umeå universitet/Företagsekonomi

   Author : Janette-Erika Berg; Sofia Blomqvist; [2019]
   Keywords : intangible resources; reputation; management; Finland; corporate identity; corporate communications; SME;

   Abstract : During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. READ MORE