Essays about: "SME"

Showing result 1 - 5 of 563 essays containing the word SME.

1. 1. Digital Marketing among SMEs within the B2B sector during Covid-19

   University essay from Göteborgs universitet/Graduate School

   Author : Deborah Tecklegiorgis; Selma Mohamed Hashi; Faranaz Mariana Fagundez; [2021-07-02]
   Keywords : Covid-19; SME; digital marketing; digital transformation; change;

   Abstract : MSc in Marketing and Consumption.... READ MORE

3. 2. BORN DIGITALS A Multiple Case Study on the Internationalization Process of Nordic Healthtech Firms

   University essay from Göteborgs universitet/Graduate School

   Author : Johanna Carlson; Philippe Muller; [2021-06-29]
   Keywords : SME internationalization; Born Digitals; digitalized value chain; digital healthcare services; Nordic healthtech industry; internationalization speed; geographical expansions; networks;

   Abstract : MSc in International Business and Trade.... READ MORE

4. 3. How Digital Communication Initiates Relational Erosion- A Multiple Case Study of Relationships in Three Swedish SMEs

   University essay from Göteborgs universitet/Graduate School

   Author : Willy Hasselberg; Oscar Karlsson; [2021-06-29]
   Keywords : Digital Communication Technologies; Digitalization; SME; Actor-Network Theory; Networks; Relationships; Intermediaries; Mediators; Affordances; Constraints;

   Abstract : MSc in Management.... READ MORE

5. 4. Managing an Environmental Jolt- A Case Study of How a Swedish SME Made Sense of a Sudden Increase in Demand from the Global Covid-19 Pandemic

   University essay from Göteborgs universitet/Graduate School

   Author : Anna Skarin; Emma Lejonmark; [2021-06-29]
   Keywords : Environmental Jolt; the Covid-19 Pandemic; ; SME; Sensemaking Perspective; Collective Sensemaking; Prospective Sensemaking; Culture; Improvisation Bricolage; Updating;

   Abstract : MSc in Management.... READ MORE

6. 5. CSR- leading the way or not? A comparative study about how CSR can influence SMEs internationalization process within the food industry

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Eurenius; Katarina Hedencrona; [2021-06-28]
   Keywords : SME Internationalization; CSR Strategy; International Market Selection IMS ; Entry Mode Selection EMS ;

   Abstract : MSc in International Business and Trade.... READ MORE