Essays about: "Jessica Marmlöf Hellstrand"

Found 1 essay containing the words Jessica Marmlöf Hellstrand.

  1. 1. Different Formatting, Equivalent Information - A study of the influence of information presentation format on decision-making in poker

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mattias Hellstrand; Jessica Marmlöf Hellstrand; [2015]
    Keywords : Information Format; Heuristics; Consumer; Decision-Making; Poker;

    Abstract : The presentation of information, and especially numerical, has been found to influence judgment and decision-making. It has been argued that the adverse effects of low numeracy can be mitigated by using natural frequencies and graphical content, rather than the often used percentage format. READ MORE