Advanced search

Found 1 essay matching the above criteria.

1. 1. Sail or not to sail? : How to use a ship as an event marketing tool to promote a country

   University essay from Handelshögskolan BBS

   Author : Jenny Svedberg; Johanna Gustafson; [2008]
   Keywords : Event Marketing; Nation Branding; Brand Identity and Brand Image;

   Abstract : Today’s globalization has led to a much higher degree of competition between countries to obtain attention, trust and respect from investors, tourists and consumers as well as media. A powerful and positive brand is therefore an important advantage in the competition. READ MORE