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1. 1. Sustainable Food Consumption in Germany

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Hui Liu; Katerina Eichhorn; [2021]
   Keywords : Sustainable Food Consumption; Theory of Planned Behavior; TPB; Attitude; Intention; Structural Equation Model; SEM; Germany; Social Sciences;

   Abstract : Purpose – The purpose of this paper is to study what influences consumers’ intention to buy sustainable food products in Germany by applying an extended model of the theory of planned behavior (TPB). Methodology – A questionnaire was developed based on previous research and the answers from a focus group. READ MORE