Advanced search

Found 1 essay matching the above criteria.

1. 1. Http://www the effect of service determinants on customer purchase and return behavior in the online fashion industry

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Louise Burman; Emelie Stricker; [2018]
   Keywords : Service determinants; online customer behavior; purchase policies; return policies; hedonic and utilitarian motivations;

   Abstract : To be present online is seen, in recent time, as a necessity for fashion companies in order to sustain on the market. Since online shopping lack the opportunity for customers to try on purchased products it entails a risk of experiencing dissatisfaction when orders are received. READ MORE