Essays about: "search engines"

Showing result 1 - 5 of 103 essays containing the words search engines.

  1. 1. Dark matter at 5800 An investigation of the quality of user-contributed entries on the topic of dark matter in Wikipedia and other types of texts

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Lovisa Aijmer; [2018-10-25]
    Keywords : Wikipedia; encyclopaedias; quality; credibility;

    Abstract : Statistics have shown that Wikipedia is very frequently used by the general public and that its articles rank high in online search engines. However, the accuracy and general quality of Wikipedia have been debated over the years. READ MORE

  3. 2. Challenges faced by “Pakistani entrepreneurs” in different cultural context

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Mahroz Akhtar; Awais Mahmood; [2018]
    Keywords : Pakistani Entrepreneurs; s – Start-ups; Pakistani start-ups; Challenges for start-ups; Cultural aspects of start-ups; Immigrant entrepreneurs; Business culture in Pakistan and Sweden.;

    Abstract : Purpose – The purpose of this research paper is to explore the challenges faced by Pakistani entrepreneurs in different cultural context of Sweden and Pakistan. Design/methodology/approach – In order to collect primary data, authors has conducted six interviews of Pakistani entrepreneurs. READ MORE

  4. 3. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
    Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

    Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

  5. 4. A Comparative Study of Black-box Optimization Algorithms for Tuning of Hyper-parameters in Deep Neural Networks

    University essay from Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

    Author : Skogby Steinholtz Olof; [2018]
    Keywords : ;

    Abstract : Deep neural networks (DNNs) have successfully been applied across various data intensive applications ranging from computer vision, language modeling, bioinformatics and search engines. Hyper-parameters of a DNN are defined as parameters that remain fixed during model training and heavily influence the DNN performance. READ MORE

  6. 5. Is trust in SEM an intergenerational trait? : A study of sponsored links and generational attitudes towards them

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Jesper Fredlund; Timmy Biedron; [2018]
    Keywords : SEM; SEA; Search Engines; Search Behaviour; Organic links; Sponsored links;

    Abstract : Title: Is trust in SEM an intergenerational trait? Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Jesper Fredlund 930427 & Timmy Biedron 961128 Supervisor: Henrietta Nilson Problem formulation: How do age correlate with trust and attitude towards SEM on Google in Sweden? Purpose: The purpose of this study is to see if the Swedish Digital Natives are more likely to be trusting search engine marketing, as opposed to the older generations of Digital Immigrants, and by doing this gaining a better understanding of the attitudes towards search engines and search enginemarketing in Sweden. Theoretical framework: The theoretical framework of this paper consists of theories about BannerBlindness, Text Blindness, EHS Theory, Search Engine Marketing, Sponsored Links, Organic Links,Generations. READ MORE