Essays about: "MICHAEL SVENSSON"

Found 3 essays containing the words MICHAEL SVENSSON.

  1. 1. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2022]
    Keywords : Counterfeit products; Brand equity; Louis Vuitton; Gucci; Michael Kors; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. READ MORE

  3. 2. Ethnic boundary-making in a Latvian university

    University essay from Stockholms universitet/Sociologiska institutionen

    Author : Karl-Michael Svensson; [2014]
    Keywords : Ethnicity; ethnic boundary-making; ethnic groups; social exclusion; Post-Soviet; Latvia; educational institutions; university;

    Abstract : This study explores experiences of division into ethnic groups of Latvians and Russians at Liepāja University in Latvia. The Soviet heritage has left a Russian minority that constitutes a quarter of the Latvian population. The Latvian and Russian groups are divided by opposed interpretations of the past Soviet domination in Latvia. READ MORE

  4. 3. Sesquiterpene lactones from Eupatorium lasiophtalmum

    University essay from Lunds universitet/Kemiska institutionen

    Author : Daniel Svensson; [2012]
    Keywords : Organisk kemi; Chemistry;

    Abstract : An investigation of Eupatorium lasiophthalmum yielded fourteen sesquiterpene lactones (1-14) including one new epimer (7) and a revision of the reported stereochemistry of 2 is suggested. One known sesquiterpene (15) and one triterpene (16) with a novel skeleton were found. Two known flavonoids (17-18) were also isolated. READ MORE