Essays about: "MNC history"
Found 1 essay containing the words MNC history.
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1. Using Chinese universities as a source of Technology Scouting in China
University essay from Ekonomihögskolan, ELNUAbstract : Over the last few decades trends such as globalization have sharpened up competition on the worldwide open market and in order to meet customers demand high level of technological and competitive uncertainties have increased the pressure of reducing R&D budgets, reduce innovation cycles and shorter time to market as a consequence of the rising competition and as a result, forced companies to source external knowledge. One way of doing this is by tapping external information and knowledge from universities. READ MORE
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