Essays about: "differences in consumers"
Showing result 1 - 5 of 392 essays containing the words differences in consumers.
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1. The Price of Power: A quantitative study of price elasticity of demand during high electricity prices in Southern Sweden
University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistikAbstract : Unprecedentedly high electricity prices became a pressing issue for consumers in 2021-2022, causing political debate and shedding light on the hourly electricity prices. Out of the four Swedish electricity areas created to facilitate an effective electricity market, this thesis will focus on SE3 and SE4 in the South of Sweden, which experienced the highest prices in 2021-2022. READ MORE
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2. Mortgage Information and Consumer Understanding : A Study of Swedish Banks
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : The purpose of this essay was to examine and see how communication betweenbank and customer in the Swedish mortgage market is processed. Several theoriesthat have been used in this study highlight how consumers think when they makefinancial decisions. READ MORE
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3. The language of risk: A quantitative study on the effects of presentation format in risk communication
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. READ MORE
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4. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions
University essay from Umeå universitet/FöretagsekonomiAbstract : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. READ MORE
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5. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE