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1. 1. ‘Living the Brand’ : A Qualitative Study on how Swedish Startups should Implement Employer Branding to the Core of their Business to Attract and Retain Top Talent

   University essay from Jönköping University

   Author : Lovisa Karlsson; Marielle Kaminsky; Frida Svedberg Isaksson; [2020]
   Keywords : ;

   Abstract : Abstract   Background: In today’s talent-driven marketplace, money is no longer a top priority. Instead, it is a company’s reputation - its employer brand - that speaks volumes to the current and potential workforce. READ MORE