Essays about: "Martin Eriksson Talls"

Found 1 essay containing the words Martin Eriksson Talls.

  1. 1. The Swedish mobile Payment market: An analysis from a consumer’s perspective

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Martin Eriksson Talls; Van Trinh; [2012]
    Keywords : mobile payments; the Swedish mobile payment market; consumers’ perspective; diffusion of innovation;

    Abstract : The objective of this research is to understand how consumers perceive mobile payment services and the consumers’ maturity level to adopt mobile payments in the Swedish market. To reach our objective interviews were conducted asking about consumers experience with current payment methods and how consumers perceive mobile payment services. READ MORE