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Showing result 1 - 5 of 16 essays matching the above criteria.

1. 1. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Oskar Eriksson; [2023-11-07]
   Keywords : ;

   Abstract : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. READ MORE

3. 2. Feminist Approaches to Self-Representation & Political Storytelling: A Modern Strategy of Nation Branding in the West

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Nicodemus Adsersen; [2023]
   Keywords : Feminist leadership; Nation branding; Constructed self-representation; Political storytelling; Western identity.; Law and Political Science;

   Abstract : This essay sought to investigate the extent to which two Nordic Prime Ministers performed their leadership on Instagram in accordance with a feminist leadership theory during the Covid-19 crisis. It then inquired into those performances’ potential consequences. READ MORE

4. 3. Beyond the music : Exploring the Dynamics of National and European Identity in the Eurovision Song Contest

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Maja Ahlberg; [2023]
   Keywords : Eurovision Song Contest ESC ; European identity; national identity; popular culture; nation-building; Imagineering; constructivism; imagined communities; soft power;

   Abstract : This thesis examines how member nations manage their national identities within the supranational context of the Eurovision Song Contest (ESC) and the significance of the ESC in creating a shared European identity. Patterns of identification and attitudes relating to culture, ethnicity/nationality, religion/faith, and gender/sex are discovered by studying the winning submissions from 1998 to 2022 through content analysis and discourse analysis. READ MORE

5. 4. Nomen est Omen: Nation Branding in the Republic of Moldova through the lens of discourse

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Gianina Vulpe; [2022]
   Keywords : Nation branding; national identity; critical discourse analysis; discursive practice; social practice; Moldova;

   Abstract : The Republic of Moldova is a relatively new state in Eastern Europe, formed as an independent country in 1991, after the fall of the Soviet Union. While nation branding efforts in Moldova are still in their infancy, the country’s tensioned historical legacy, divided identity and current discursive struggles make it a valuable, albeit highly unexplored subject for nation branding research. READ MORE

6. 5. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Amr Ammar; [2021]
   Keywords : Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

   Abstract : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. READ MORE