Essays about: "Nikita Jain"

Found 1 essay containing the words Nikita Jain.

  1. 1. Investigating Millennials perception of chatbot and their purchase intention in fashion industry. : A quantitative study about the influence of Chatbots on purchase intention among millennials.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Nikita Jain; Priscilla Owusu-Ansah; [2023]
    Keywords : Millennials; Artificial Intelligence Chatbots; Consumer purchase intention.;

    Abstract : This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. READ MORE