Essays about: "Millennials"

Showing result 1 - 5 of 111 essays containing the word Millennials.

  1. 1. REPLACE OR REPAIR? -A study of if fast fashion repair concepts like H&M Take Care can affect the intentions to repair clothing

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Malin Ficks; Margaux Karmestål; [2019-06-20]
    Keywords : Fast Fashion; Product-Service Systems; Sustainable Consumption; Theory of Planned Behaviour;

    Abstract : Overconsumption and an increasing disposal of clothes is a troublesome development in thefast fashion industry, where millennials are major contributors. As there is a need for a majorshift towards more sustainable consumption, product-service systems in the shape of in-storerepair stations, like Take Care by H&M, is interesting to investigate. READ MORE

  2. 2. The Effects of E-payment Methods on Online Purchasing Cancellation : An empirical study on Swedish consumers’ perception of trust and security in e-payments

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniel Scherling; Roosa Antinoja; [2019]
    Keywords : E-Payment; Technology Acceptance Model; Perceived Usefulness; Perceived Ease of Use; Online Trust; Online Security;

    Abstract : Abstract Background: Around 45% of Swedish consumers canceled their online purchase in 2018, due to too high delivery fees and issues concerning payments. This research is focusing on e-payments by utilizing the Technology Acceptance Model 3 and its determinants perceived usefulness and perceived ease of use, and how they contribute to the e-payment method decision. READ MORE

  3. 3. Encouraging pro-environmental behaviour amongst Millennials in Online Communities - The role of information and goal-frames on Instagram

    University essay from Malmö universitet/Kultur och samhälle

    Author : Vanessa Trager; Karin Drozd; [2019]
    Keywords : Pro-environmental behaviour ; Sustainability  ; the Integrated Framework for Encouraging Pro-environmental Behaviour; Online communities;

    Abstract : With the aim to reduce the effects of anthropocentric climate change and achieve a more sustainable future, promotion of sustainable individual behaviour is just as essential as driving political and economic change. As social media are experiencing growth in popularity, online communities in which influencers act as opinion leaders are a promising tool to influence behaviour. READ MORE

  4. 4. Risk Preferences of Management Generations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jonas Gier; Anton Witt; [2019]
    Keywords : Risk Preferences; Generation X; Millennials; Generation Z; Risk Attributes; Risk-Taking; Strategic Management; Prospect Theory; Organizational Risk; Decision-making Under Risk; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to examine the risk preferences of current and future management generations and its implications for strategic management. Methodology: A quantitative research strategy has been chosen in order to fulfil the purpose of this study. READ MORE

  5. 5. Act or interact? The perceived influence of social media on millennial prosocial behaviours

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS); KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Linda Cnattingius; Ella Wirstad Gustafsson; [2019]
    Keywords : social media activism; slacktivism; prosocial behaviour; moral self-licensing; media technology;

    Abstract : With modern communication technology advancements, activist expression has become more common on social media platforms. Especially susceptible to these expressions is the millennial generation, whose lives are greatly permeated by media technology. READ MORE