Essays about: "Millennials"

Showing result 1 - 5 of 197 essays containing the word Millennials.

  1. 1. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  2. 2. How to narrow the intention-behaviour gap of sustainable textile consumption from the perspectives of retailers and Millennial consumers : A qualitative study in the Netherlands

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : R.J van den Bosch; Eleonora Vos; [2022]
    Keywords : Sustainable Consumption; Textile Industry; Sustainable Textile; Millennials; Intention-Behaviour Gap; Textile Retailers.;

    Abstract : Background: The textile and apparel industry is seen as one of the most polluting industries of these times. Consumers and retailers are both considered important stakeholders in the textile supply chain. READ MORE

  3. 3. IRL to URL: Digitalization in the live music scene during and post-COVID-19 : A platform-driven study of the live music scene and its approaches

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Valeria Fernández; Boyana Gerasimova; [2022]
    Keywords : Digitalization; COVID-19; Music; Livestreaming; Concerts; Festivals; User Experience; Digital Media;

    Abstract : As the strict lockdowns during the global COVID-19 pandemic made the world more digital, nearly every industry was affected. The music industry in particular had already been going through many changes, though maybe none of them as big so far—musicians were restricted from performing "in real life" and had to think out of the box. READ MORE

  4. 4. The meaning of office space for Millennials' identification with their organisation

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Hannah Rose; [2022]
    Keywords : ;

    Abstract : This master thesis examines the relationship between physical office space and organisational identification. In this context, the paper investigates the importance Millennials place on the physical office as a work environment and the extent to which identification with organisations (OID) has changed as a result of the sudden removal of the office in the wake of the Covid-19 pandemic. READ MORE

  5. 5. Management Control of Tomorrow – Expectations and preferences affecting business students ́ motivation and job satisfaction, and the consequences for management control

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jacob Thell; Tristan Klüfer; [2022]
    Keywords : Millennials Zoomers; Expectations; Preferences; Motivation; Job satisfaction; Business and Economics;

    Abstract : The purpose is to investigate what the next generation of employees prefer and expect, to be satisfied and motivated at work. It should also be shown, what they prioritise, when comparing two different items. READ MORE