Essays about: "Millennials"

Showing result 1 - 5 of 139 essays containing the word Millennials.

  1. 1. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Håkansson; Emelie Jansson; Noah Kapteijn; [2020]
    Keywords : SMI; purchase intentions; SMI characteristics; attractiveness; similarities; authenticity; trustworthiness;

    Abstract : Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. READ MORE

  3. 3. Consumer Behaviour towards the Purchase and Usage of Electric Vehicles by Swedish Millennials

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Mohamed Zameel Ismail; Aly Al-Saeeady; [2020]
    Keywords : Consumer Behaviour;

    Abstract : .... READ MORE

  4. 4. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

    University essay from Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics

    Author : Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
    Keywords : Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

    Abstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE

  5. 5. Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Mattias Lönnberg; Anna Milton; [2020]
    Keywords : Impulse; consumer behaviour; e-commerce; generation y; groceries; online;

    Abstract : Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. READ MORE