Essays about: "Millennials"

Showing result 1 - 5 of 178 essays containing the word Millennials.

  1. 1. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lidgren; Mikaela Major; [2021-07-02]
    Keywords : Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
    Keywords : Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  3. 3. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Svensson; Lorenzo Dirksz; [2021]
    Keywords : Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

    Abstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE

  4. 4. Does my self-image do the purchasing for me? : A thematic analysis on millennial women's attitudes towards sports supplements and their willingness to purchase based on packaging design

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Borg; Nicki Rönnbom; [2021]
    Keywords : Willingness to purchase; sports supplements; nutritional supplements; attitudes; experience.;

    Abstract : The purpose of this study is to gain a deeper understanding of Swedish female millennials attitudes towards sports supplements. As well as how packaging design influences their willingness to purchase within this product category. READ MORE

  5. 5. The Social Media Dilemma:Millennials Dealing With Data Tracking in a Mediatized Society

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Hannah Volman; [2021]
    Keywords : social media; data tracking; privacy paradox; media dilemmas; millennials;

    Abstract : Through its growing popularity, social media platforms have become influential in our society. Data tracking allows social media platforms to continue providing free and personalized services. READ MORE