Essays about: "Philipp Mueller-Marquardt"

Found 1 essay containing the words Philipp Mueller-Marquardt.

  1. 1. Sharing is CARing - A Multiple Case Study Into Resource Deployment Practices of Car Manufacturers in the Sharing Economy

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Dustin Faustmann; Philipp Mueller-Marquardt; [2019]
    Keywords : Sharing Economy; Business Model Portfolio; Resource Deployment; Strategic Positioning; Multiple Case Study;

    Abstract : The sharing economy is disrupting industries, with the automotive industry being one of the most affected ones. Car manufacturers are facing a future of declining car sales in which their traditional way of doing business is seemingly becoming less relevant. READ MORE